BBAC’s journey advanced along the way with one all-pervading distinction: “Caring” - one of the greatest values of life and the most powerful business advantage. Integrated into BBAC’s business model as a core value, “Caring” functioned as an infrastructure for trust, faith and reliance. It dictated the need to identify opportunities, assess customer’s needs and ensure a proper alignment of investment. “Caring” was the quest to create high social and economic values, an insight that opened doors to pioneering ideas – a creative and well established corporate social responsibility and sustainable business.In September 2012,

 BBAC joined hands with the United Nations Development Program (UNDP) in a unique partnership on the 'Live Lebanon" initiative; they collaborated in order to empower disadvantaged citizens to achieve their goals, regardless of sect or religion. With a strategic approach to social contribution, the partners helped rural and under-served communities by implementing much-needed development projects; the issues they covered ranged from health and economic development, to youth and the environment.